Privacy Policy

Lava Concepts (“we”, “us”, “our”) is committed to protecting your privacy in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA). This policy explains what personal information we collect, why we collect it, how we use it, and your rights regarding your data.

1. Who We Are

Lava Concepts is a professional cleaning company based in Cape Town, Western Cape, South Africa. Contact us at info@lavaconcepts.co.za or +27 67 233 3828 with any privacy-related queries.

2. Information We Collect

We may collect the following personal information when you contact us, request a quote, or use our services:

• Full name
• Email address
• Phone number (including WhatsApp)
• Property address (for service scheduling)
• Preferred service date and time
• Details of cleaning services requested
• Any additional information you voluntarily provide in your message or notes

We do not collect payment card details, government ID numbers, or any sensitive personal information as defined under POPIA.

3. How We Use Your Information

We use your personal information solely for the following purposes:

• To respond to your quote requests and enquiries
• To schedule and coordinate cleaning appointments
• To follow up on completed services or outstanding bookings
• To send service-related communications (appointment confirmations, reminders)
• To improve our services based on feedback

We do not use your information for unsolicited marketing, and we do not sell, rent or trade your personal information to third parties.

4. Lawful Basis for Processing

We process your personal information on the following lawful grounds under POPIA:

• Consent — you voluntarily provide information when submitting a quote request
• Contractual necessity — to fulfil a cleaning service booking you have made
• Legitimate interest — to respond to your enquiries and communicate about your appointment

5. Third-Party Services

We use the following third-party tools that may process your data on our behalf:

• Formspree — processes quote form submissions. View their privacy policy at formspree.io
• WhatsApp — used for direct client communication. Subject to Meta’s privacy policy
• Google Analytics 4 — anonymous website usage statistics (no personally identifiable data collected). View Google’s privacy policy at policies.google.com

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Client booking records are retained for up to 2 years for business and tax record-keeping purposes, after which they are securely deleted.

7. Your Rights Under POPIA

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of your personal information (subject to legal retention obligations)
• Object to the processing of your information
• Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at info@lavaconcepts.co.za. We will respond within 30 days.

8. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Our website is served over HTTPS (encrypted connection), and access to client data is restricted to authorised personnel only.

9. Cookies

Our website uses Google Analytics, which sets anonymous cookies to help us understand how visitors use our site (e.g. pages visited, session duration). No personally identifiable information is collected via cookies. You may opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be published on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

For any privacy-related questions or requests, please contact:

• Email: info@lavaconcepts.co.za
• Phone: +27 67 233 3828
• WhatsApp: wa.me/27672333828